LinkedIn is one of the world’s largest professional networks with millions of members. LinkedIn is valuable for all types of workforce situations: You may be actively searching, looking to hire, or passively scrolling through options for a better situation. Either way, LinkedIn can help you in your professional career.
Jewish Family & Career Services offers a class providing instruction on how to use LinkedIn to be successful in your career search. You can learn how to maximize your profile to get noticed by potential employers and connect with new opportunities.
Here are the Top 10 Reasons to Use LinkedIn:
1. Hiring managers and recruiters are on LinkedIn
A 2014 Jobvite study found that 94% of recruiters are on LinkedIn, while only 36% of job seekers are! Why not take advantage of this gap?
2. Hiring managers and recruiters use LinkedIn to discover talent
Many times, employers use LinkedIn as a platform to search for candidates. No matter how qualified you are for a specific job, if you are not on LinkedIn, you will not show up on their search. This means you may miss out on a job opportunity because you don’t have a profile on LinkedIn.
3. Your LinkedIn profile is a professional validator
Potential employers, clients, or even business partners can search your profile on LinkedIn to learn more about you. Besides your education and work history, include any workshops/trainings, certifications, member organizations and volunteer participation to show a well-rounded persona rather than a single-page resume.
4. Employers and clients will see when they Google your name
Even if your potential employers or clients do not use LinkedIn, when they inevitably search your name on Google, your LinkedIn profile will show up. Rather than other extraneous social media, like Facebook or Twitter, a well-presented LinkedIn profile will be the “window to the world.”
5. LinkedIn is an easy platform to present your recommendations
Rather than clutter your resume with your recommendations, you can organize them neatly on LinkedIn in a way that emphasizes your best qualities. With a click of a button by a client or a potential employer, they will see all the reasons why they should hire you.
6. Create a network for future reference
Even if you are happy at your job, it is a good idea to have an established LinkedIn presence. If you don’t start building it now, you can’t use it when the times get tough and you might need to start looking for a different situation.
7. LinkedIn has interest groups
Another way to create a solid network is to form relationships with like-minded people, possibly those in the same field. LinkedIn lets you join up to 50 different interest groups and if you can’t find one that suits you, create your own!
8. Stay up to date on what’s happening in your network
LinkedIn allows you to set-up notifications so you can track a colleague, boss, or a friend as they move, change jobs, or even celebrate a birthday. This makes it easy to keep up with the lives of those in your network.
9. LinkedIn is a great source to promote your other platforms
According to Econsultancy, LinkedIn is responsible for 64% of all visits from social media channels to corporate websites. So if you want to promote your business, why not get a LinkedIn profile?
10. LinkedIn can help construct your brand
LinkedIn’s standardized method gives you an opportunity to promote your strengths and skills in an organized platform. You can emphasize your successes and this will hopefully influence employers when they are searching for the right candidates.
After reviewing these leading reasons for using LinkedIn, the real question is: Why not join LinkedIn?
The Career and Workforce Development arm of JFCS is the longest standing career services provider in the region. LinkedIn workshops are offered monthly by career professionals. Check out the JFCS Calendar of Events for upcoming classes.
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