Local Entrepreneurs Shine at the Logan Street Market

The Jewish Family & Career Services and Kentucky Refugee Ministries Artisan Shop opened for business on October 5, as part of the Logan Street Market grand opening. Located in the Shelby Park neighborhood near downtown, the market serves as a gathering space for community members to learn, grow and connect.

And in that bustling community space, six JFCS clients are producing, marketing and selling hand-crafted products ranging from jewelry and clothing, to leather goods and art.

The shop is the newest initiative of JFCS’s Navigate Enterprise Center.

Navigate has a long history of supporting and empowering local entrepreneurs  — including refugees, immigrants and other underrepresented community members — as they navigate challenges inherent to starting a business. Obstacles such as access to capital and limited business management experience can pose challenges to those at the start of their entrepreneurial journeys.

The Artisan Shop at Logan Street Market presents a distinctive springboard for them to begin gaining experience and growing their businesses.

“The lack of available and affordable storefronts has been a barrier for those in retail in general and makes it almost an impossibility for most micro-entrepreneurs,” said Director of JFCS’s Navigate Enterprise Center Cynthia Brown. “When Logan Street announced that it would be opening Louisville’s first public market, we knew that this could be a unique opportunity for our clients.”

The Artisan Shop is based on a cooperative model of shared space and staffing hours, with startup costs covered through JFCS’s Navigate program. The artisans also had the opportunity to participate in retail training before launching the shop.

Having just passed the one-month mark since the shop’s opening, the artisans have already gained experience in managing inventory, providing customer service, developing their brands and gaining public exposure for their products.

One of the entrepreneurs, Ada Asenjo, has steadily been growing her business, Pétalos Fresh Pressed Design, for the past several years at festivals and art shows. The Artisan Shop provided an avenue for her to take her business to the next level — displaying her work in a permanent storefront, while also expanding her entrepreneurial knowledge.

“This is a great place to learn about the retail world,” Asenjo said.

The Artisan Shop entrepreneurs are planning and looking forward to Black Friday, Small Business Saturday and the rest of the upcoming holiday shopping season. You can view holiday hours and learn more about the Logan Street Market here.

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