How many times have you had an idea for a product or business that you did nothing with to only see someone else doing it months or even years later? Sometimes those first steps of taking an idea to action are the hardest. With a few tangible steps can take you from dream to reality.
Often we may have several ideas floating around in our heads and don’t know which one to choose. The trick is to learn to focus and zero in on the one that resonates the most. Narrow in on the idea that matches your passion and interests then assess if you have the skills and talent to support the idea. Whatever you choose to do as a business should be something you enjoy and can do well.
The next step is to get the idea on paper. Committing your idea to paper is a powerful tool that provides direction and focus and makes it real. As you begin to explore and expand your idea, having a written document to work with helps you organize your thoughts. It also is a good way to determine what resources you need and help you identify early if the idea is feasible.
If you’ve made it this far, you are on your way to action! Set goals but remember to make them S.M.A.R.T (Specific, Measurable, Attainable, Relevant and Time-bound)! The more concrete your goals are about the what, when and why, the more you will be accountable for actually following through and can measure where you are in actually accomplishing those goals.
Being an entrepreneur is not easy, but with a little focus and planning, you can turn that dream into a reality.
Cynthia Brown is a business consultant and director of JFCS-Navigate Enterprise Center. She has been with JFCS 5 years and holds an AAS in Graphic Design and a BA in Communications. With over 20 years’ experience in marketing and advertising and running a freelance graphic design business, she understands the struggles of being a small business owner. Cynthia’s mission is to assist underserved aspiring entrepreneurs to overcome challenges and equipping them with the tools and resources to start and grow sustainable businesses.
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